.Manly Bands is a direct-to-consumer dealer of males's rings. The provider introduced in 2016 after John Ruggiero, the co-founder with his other half Michelle, could not discover an ideal wedding ceremony band.This is actually Ruggiero's second appeal on the podcast. In April 2021, we explained the business's beginning, special ring components, as well as a lot more. Since then, Manly Bands has actually gotten its own supplier. The manufacturing of rings from, claim, Jack Daniel's scotch gun barrels or Fender guitar strings produces compelling video clip, says Ruggiero, ideal for storytelling on social media and elsewhere.The entire sound of our conversation is embedded below. The transcript is actually modified for length as well as clarity.Eric Bandholz: Provide our team a run-through of what you perform.John Ruggiero: My other half, Michelle, and I began an online ring company called Manly Bands in 2016 to handle a complication of wedding event bands for males. Our team were actually only married. I possess large fingers and couldn't locate a ring that I liked that was actually certainly not overpriced. My options were buying from a brochure or even possessing one thing custom-made.I ended up purchasing coming from an internet site. The band got here in a standard mailer, with no box or even customer service. It was an unpleasant adventure through today's ecommerce standards.We received married, relocated to Fla, and also needed a job. Our company informed our own selves, "Our team're both business owners. Why do not our experts make our own service?" Our experts discussed the types of issues we would certainly seen as well as how to resolve them. My band expertise arised, and also our experts opted to try to solve it for other fellas.Our objective when our company began was actually to pay rental fee. Our company presumed creating a pair thousand dollars a month from this would be actually wonderful. Our experts considered it a way of life business, certainly not high-growth. It was actually merely Michelle and me in our garage developing bands and also sending all of them out to clients. We had appealed something. Our information sounded with potential customers.Michelle and also I make a great team. I produce suggestions, and also she's the implementer. A considerable amount of our success visits her creative mind. She labels the bands and develops identities. She connects the bands to clients. Illustrating a ring exclusively as "eight-millimeter black" didn't cut it.Our team designed rings from special components, including Jack Daniel's barrels or special steels. Business took off. Since then, our experts have actually developed dramatically. Our company now have over 55 individuals in the Manly Bands family. Concerning fifty percent of those are actually band professionals who function in our lately obtained manufacturing shop in Utah.Bandholz: When did you acquire a supplier?Ruggiero: Concerning a year and also a fifty percent earlier. We had actually been their consumer for a long times, so we understood them well. Most of their business was actually retail, which didn't passion our company-- mosting likely to mom-and-pop jewelers. They preserved their retail consumers and also brand. We acquired a number of their properties and also brought over staff members.Bringing on a production staff has actually been one of the very best things our team've carried out. It is actually been amazing to go out certainly there and see them create bands out of Fender guitar strands or even steel coming from an M1 Abrams container.Bandholz: How carries out internal manufacturing effect marketing?Ruggiero: It's been actually huge. Taking a cam to the other side of the workplace as well as recording the team utilizing turrets to reduce the metallic rods or whiskey barrels into bands creates amazing video. Our company have our electronic camera workers on the market continuously. Our experts use that footage on our social media sites as well as in our advertisements and also newsletters. Our company try to promote that since most companies in the men's ring space do not produce. They go down ship or even purchase coming from overseas and after that ship it out. However our company wish it to last a life-time as well as be actually something individuals may take pleasure in.We have actually possessed a lot of results along with our military ancestry selection, where we resource one-of-a-kind army products. Our experts possess the M1 Garand rifle supply, the wood part, coming from World War I. Seeing our team placed that in the turret and also cut a part out for a ring is actually remarkable.Our advertising for those rings talks about the past, the soldiers, where the weapon was actually made use of, and factors like that. My wife and also I studied filmmaking in university. Our team use our skill-sets to educate and also tell a story. For example, I recently received an e-mail from a consumer that discussed that his grandfather made use of to drive M1 tanks. The consumer skilled among those bands to his grand daddy, as well as they had rather a mental exchange. It behaves to help clients connect with their past and also produce something purposeful.Bandholz: Where can folks acquire a band from you?Ruggiero: ManlyBands.com. We have pictures on Instagram, as well. I get on Twitter and LinkedIn.